Similar to defining a nascent, never tested product, this product category faces some additional challenges: A bigger pivot within a larger, established company, selling and proving the viability is expected, and demonstrating how it works within the current product portfolio is a must.

How to define a new product amidst all the existing work?

I lead this by:

• Involve finance early to determine viability and addressable market

• Execute quantitative and qualitative research to determine the magic, the desirability

• Tell by showing, always talking to users

• Build/measure/learn, fail fast, learn faster

Highlighted Work

New products and services that I help lead to find product-market fit with cross-discipline and leadership collaboration.