New Products and Services (Established)
Similar to defining a nascent, never tested product, this product category faces some additional challenges: A bigger pivot within a larger, established company, selling and proving the viability is expected, and demonstrating how it works within the current product portfolio is a must.
How to define a new product amidst all the existing work?
I lead this by:
Involve finance early to determine viability and addressable market
Execute quantitative and qualitative research to determine the magic, the desirability
Tell by showing, always talking to users
Build/measure/learn, fail fast, learn faster
Highlighted Work
New products and services that I help lead to find product-market fit with cross-discipline and leadership collaboration.
Work password protected for confidentiality.