Unlike creating a new product or service within an established company, finding a product market fit for a new, never tested product has unique challenges: Practically no users, no customers, constrained resources, and a lack of data.

How to transform an idea into a tangible product?

I lead this by:

• Find WHY before WHAT, defining value before the product

• Build/measure/learn, fail fast, learn faster

• Tell by showing, always talking to users

Highlighted Work

Representing 0 to 1 products that I led to find product-market fit with cross-discipline collaboration.